了解如何为应用的商店页面创建屏幕截图和预览。

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在将应用提交到 Google Play 商店和 Apple App Store 之前，你需要为商店列表页面提供一些资源。这些图片和视频的目标是让你的潜在用户了解你的应用体验是什么样的。

¥Before submitting your app to the Google Play Store and Apple App Store, you need to provide some assets for your store listing page. The goal of these images and videos is to give your prospective users an idea of what your app experience is going to be like.

你需要上传两个应用商店的应用屏幕截图。尽管它们在两家商店中都被称为 "应用截图"，但它们确实必须包含应用的准确视觉效果。没有规定规定这些图片必须是在特定设备上拍摄的屏幕截图。

¥You will need to upload app screenshots for both app stores. Even though they are called "app screenshots" on both stores, they do have to include accurate visuals of your app. There is no rule citing that these images have to be screenshots taken on specific devices.

两个应用商店对图片格式和大小都有要求。但是，在这些限制范围内，你可以发挥创造力。例如，一种常见的方法是使用 Figma 等设计工具来设计资源，并将实际应用屏幕截图（或设计）与补充消息结合起来。

¥Both app stores have requirements on image format and size. However, within these restrictions, you can be creative. For example, a common approach is to design the assets using a design tool such as Figma and incorporate actual app screenshots (or designs) with supplementary messaging.

创建 "screenshots" 的不同方法

¥Different approaches for creating "screenshots"

创建商店屏幕截图有三种常用方法。你可以选择最适合你应用的需求和资源的方法。

¥There are three commonly used approaches to creating your store screenshots. You can choose whichever approach works best for your app's needs and resources.

选项 1：实际截图

¥Option 1: actual screenshots

最简单的选择 - 在真实设备上打开你的应用并截取屏幕截图。

¥The most straightforward option — open up your app on a real device and take screenshots.

优点：简单易行。最准确地代表你的应用。

¥Pros: Straightforward to do. Most accurate representation of your app.

缺点：需要在不同设备上加载应用才能获得全方位的屏幕截图。

¥Cons: Need to load the app on different devices for a full range of screenshots.

选项 2：设计中的屏幕截图

¥Option 2: screenshots within a design

大多数应用都使用这种方法。它涉及拍摄应用的屏幕截图（或者在某些情况下，使用现有设计而不是实际屏幕截图）并将它们与适当的消息一起嵌入到商店资源中。

¥The majority of apps use this approach. It involves taking screenshots of the app (or in some cases, using existing designs instead of actual screenshots) and embedding them in the store assets along with appropriate messaging.

优点：允许在资源内传达额外的消息。

¥Pros: Allows to convey additional messaging within the assets.

缺点：需要使用设计程序创建资源。

¥Cons: The assets need to be created using a design program.

选项 3：让它变得花哨

¥Option 3: make it fancy

在此选项中，在应用商店页面上，你可以合并应用设计元素和创意消息来突出你的产品。

¥In this option, on the app store pages, you can incorporate elements of your app design and creative messaging to highlight your product.

优点：你可以使你的商店页面富有创意且有趣。

¥Pros: You can make your store page creative and fun.

缺点：需要经验丰富的设计师来创建和维护资源。

¥Cons: Need an experienced designer to create and maintain the assets.

Google Play 商店资源要求

¥Google Play Store Asset Requirements

Google 对商店资源格式和尺寸有具体要求，与 Apple 不同。有关最新规范，请参阅 官方文档 了解 Google Play 商店资源的详细要求。

¥Google has specific requirements for the store asset format and dimensions, which are different from Apple's. For the most up-to-date specifications, see official documentation for detailed requirements for your Google Play Store assets.

存储资源 Figma 模板

有关最低资源要求的摘要，请参阅我们的模板。

应用图标

¥App icon

与 Apple App Store 中的应用图标始终从应用包中自动获取不同，在 Google Play 商店中，你还必须为商店列表上传单独的应用图标。

¥Unlike on the Apple App Store, where the app icon is always taken automatically from the app bundle, on the Google Play Store, you must also upload a separate App Icon for your store listing.

特性图

¥Feature graphic

必须提供专题图片才能发布你的商品详情。它是显示在商品详情页面顶部的横幅。

¥A feature graphic must be provided to publish your Store Listing. It is a banner that is displayed at the top of your store listing page.

截图

¥Screenshots

你需要上传至少四张屏幕截图才能发布你的应用。

¥You need to upload at least four screenshots to publish your app.

视频（可选）

¥Video (optional)

你可以将一个预览视频添加到你的商品详情中。视频需要上传到 YouTube，你可以通过在预览视频字段中输入 YouTube URL 来添加视频。

¥You can add one preview video to your Store Listing. The video needs to be uploaded to YouTube, and you can add it by entering a YouTube URL in the preview video field.

iOS 应用商店资源要求

¥iOS App Store Asset Requirements

对于 iOS App Store，你可以上传屏幕截图（图片）和预览（视频）。对于每一个，Apple 都要求特定的宽度和高度。请务必参考 Apple 的屏幕截图规范 以了解准确的尺寸。即使有一个像素缺失也意味着你无法提交图片。

¥For the iOS App Store, you can upload screenshots (images) and previews (videos). For each, Apple requires specific widths and heights. Make sure to reference the Screenshot specifications from Apple for the exact sizing. Even a single pixel-off will mean you cannot submit the images.

存储资源 Figma 模板

有关最低资源要求的摘要，请参阅我们的模板。

截图

¥Screenshots

Apple 要求你至少上传两张没有刘海的 iPhone 的屏幕截图和两张有刘海的 iPhone 的屏幕截图。每个本地化版本你最多可以上传十张屏幕截图。如果你的应用提供多种语言版本，并且你的屏幕截图包含文本，则你应该针对每种本地化上传具有适当语言的屏幕截图。

¥At a minimum, Apple requires you to upload two screenshots for an iPhone without the notch and two screenshots for an iPhone with the notch. You can upload up to ten screenshots per localization. If your app is available in multiple languages and your screenshots include text, you should upload screenshots with the appropriate language for each localization.

如果你的应用在 iPad 上运行，你还必须提供 iPad 大小的屏幕截图。

¥If your app runs on an iPad, you must also provide iPad-sized screenshots.

屏幕截图可以是纵向或横向。

¥Screenshots can be portrait or landscape.

预览（可选）

¥Preview (optional)

你可以添加应用预览视频来演示你的应用的工作原理。你可以为每种屏幕尺寸添加最多三个应用预览。

¥You can include An app preview video to demonstrate how your app works. You can add up to three app previews for each screen size.

有关视频大小和格式的摘要，请参阅 Apple 文档中的 应用预览规范。

¥See App Preview Specifications from Apple documentation for a summary of video size and format.

最低限度

¥Bare minimum

以下是发布应用所需的最低限度。

¥Below is the bare minimum needed to publish your apps.

应用商店 - 安卓

¥Play Store - Android

应用商店 - iPhone

¥App Store - iPhone

应用商店 - iPad

¥App Store - iPad

如果你的应用也在 iPad 上运行，你需要提供额外的屏幕截图。

¥If your app also runs on an iPad, you need to supply additional screenshots.